STRATEGY | PAID ADS

We worked with Ghost Outdoors to spearhead their paid advertising efforts on Meta platforms. Tasked with boosting sales and achieving a strong return on advertising spend (ROAS), we developed and executed a robust paid advertising strategy tailored to their unique brand and customer base, which primarily includes outdoor enthusiasts and adventure seekers.

We crafted a marketing approach that highlighted the durability and design of Ghost Outdoors’ products. We employed targeted ads that showcased the practical yet stylish features of their gear, aiming to resonate with the lifestyle and values of our audience.

RESULTS

3.5:1 ROAS

12% Increase in engagement

Contributed to an increase in brand awareness and customer base