STRATEGY | SOCIAL MEDIA

DuoBuilt approached us with the goal of aligning their social media presence with the prestige of their builds. They wanted their online presence to reflect the high-end, premium quality of their projects, while effectively engaging their core audience of architects, designers, and discerning clients.

The Strategy

We developed a refined social media strategy tailored to DuoBuilt’s brand identity and audience. Key initiatives included:

Grid Redesign – Introducing a more polished, structured aesthetic to showcase their builds with a premium, editorial feel.

Content Development – Shifting from static imagery to high-production project reels, behind-the-scenes insights, and partner testimonials to enhance storytelling and credibility.

Tone & Messaging Enhancement – Moving away from generic captions to more strategic, engaging, and industry-aligned copy that speaks directly to architects, designers, and high-end clients.

RESULTS

12% Month-on-Month Engagement Growth

30% Increase in Reach

20% Increase in Profile Activity & Link Clicks