STRATEGY | EMAIL | PAID ADS

Door Mates engaged us to provide strategic direction and execution for their Black Friday Cyber Monday (BFCM) sale, with a focus on optimising email marketing and paid advertising to drive maximum revenue.

Our approach included:

A high-impact email marketing strategy, leveraging segmentation, automation, and compelling offers to increase conversions.

Optimisation of paid advertising, refining targeting, creative, and bidding strategies to maximise return on ad spend.

Strategic insights to enhance overall promotional effectiveness, ensuring strong engagement and sales during the critical BFCM period.

RESULTS

56% increase in email-attributed revenue

4:1 ROAS from paid advertising