STRATEGY | SOCIAL MEDIA | EMAIL | PAID ADS

We worked closely with the Broadsheet team to maximise sales of their latest cookbook, The New Classics. Tasked with driving conversions and increasing revenue, we developed a holistic marketing strategy spanning organic social media, email marketing, and paid advertising to capture and convert engaged audiences.

Our approach included:

High-impact social content that focused on engaging food storytelling.

Targeted email campaigns leveraging segmentation and automation to nurture previous buyers and re-engage abandoned carts.

Optimised paid ad strategy focusing on high-intent audiences, retargeting, and creative testing to maximise return on investment.

RESULTS

315% increase in revenue

210% increase in store sessions

20% increase in online conversion rate